Privacy Policy

This privacy policy explains how 4-Xtra Technologies Limited (“4-Xtra”, “us”, “we”) collect and use personal data obtained from users of our website. 4-Xtra is the data controller in respect of the personal data we collect, and we are committed to protecting and respecting your privacy. “Personal data” is information related to an identified or identifiable living individual. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

DEFINITIONS AND INTERPRETATIONS

In this privacy policy, the following definitions are used:

Data – collectively all information that you submit to 4-Xtra Technologies Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Data Protection Laws – any applicable law relating to the processing of personal data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations, and secondary legislation;

GDPR – the UK General Data Protection Regulation;

4-Xtra Technologies Limited (“we” or “us”) – a company incorporated in England and Wales with registered number 13437162, whose registered office is at Nexus, Discovery Way, Leeds, LS2 3AA;

User or you – any third party that accesses the Website and is not either (i) employed by 4-Xtra Technologies Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to 4-Xtra Technologies Limited and accessing the Website in connection with the provision of such services; and

Website – the website that you are currently using, www.4-xtra.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation:

the singular includes the plural and vice versa;

• references to sub-clauses, clauses, schedules, or appendices are to sub-clauses, clauses,
schedules, or appendices of this privacy policy;

• a reference to a person includes firms, companies, government entities, trusts, and partnerships;

• “including” is understood to mean “including without limitation”;

• reference to any statutory provision includes any modification or amendment of it;

• the headings and sub-headings do not form part of this privacy policy.

SCOPE OF THIS PRIVACY POLICY

This privacy policy applies only to the actions of 4-Xtra Technologies Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, 4-Xtra Technologies Limited is the “data controller”. This means that 4-Xtra Technologies Limited determines the purposes for which and the manner in which, your Data is processed.

DATA COLLECTED

We may collect the following Data, which includes personal Data, from those who visit our website:

• name, job title, profession, and contact information such as email addresses and telephone
numbers;

• IP address, web browser type, and version, a list of URLs starting with a referring site, your
activity on this Website, and the site you exit to (all automatically collected);

• records of your correspondence with us, if you have contacted us.

In each case, in accordance with this privacy policy and compliant with prevailing Data Protection Laws.

HOW WE COLLECT DATA

We collect Data in the following ways:

• Data is given to us by you;

• Data is received from other sources; and

• Data is collected automatically.

DATA THAT IS GIVEN BY YOU

4-Xtra Technologies Limited may collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post, e-mail, or through any other
means;

• when you register with us and set up an account to receive our products/services;

• when you complete surveys that we use for research purposes (although you are not obliged to
respond to them);

• when you enter a competition or promotion through a social media channel;

• when you elect to receive marketing communications from us;

• when you use our services;

In each case, in accordance with this privacy policy and compliant with prevailing Data Protection Laws.

DATA RECEIVED FROM OTHER SOURCES

We may receive Data about you from the following publicly available third-party sources:

• LinkedIn;

• Twitter.

DATA THAT IS COLLECTED AUTOMATICALLY

To the extent that you access the Website, we may automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation and may include your IP address, the date, times, and frequency with which you access the Website, and the way you use and interact with its content.

HOW WE USE PERSONAL DATA

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• internal record keeping;

• improvement of our products/services;

• transmission by email of marketing materials that may be of interest to you;

• contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

• for the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-
in or soft-opt-in. Soft opt-in consent is a specific type of consent that applies when you have
previously engaged with us (for example, you contact us to ask us for more details about a
particular product/service, and we are marketing similar products/services). Under “soft opt-in”
consent, we will take your consent as given unless you opt out.

• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need
to take positive and affirmative action when consenting by, for example, checking a tick box that
we’ll provide.

• if you are not satisfied with our approach to marketing, you have the right to withdraw consent at
any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

• When you register with us and set up an account to receive our services, the legal basis for this
processing is the performance of a contract between you and us and/or taking steps, at your
request, to enter into such a contract.

In each case, in accordance with this privacy policy and compliant with prevailing Data Protection Laws.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

SHARING YOUR PERSONAL DATA

We may share your Data with the following groups of people for the following reasons:

• any of our group companies or affiliates – to ensure the proper administration of the 4-Xtra.com
website and business;

• our employees, agents, and/or professional advisors – to obtain advice from professional
advisers;

• third-party service providers who provide services to us which require the processing of personal
data – to help third party service providers in receipt of any shared data to perform functions on
our behalf to help ensure the website runs smoothly;

• relevant authorities – to facilitate the detection of crime or the collection of taxes or duties;

In each case, in accordance with this privacy policy and compliant with prevailing Data Protection Laws.

KEEPING DATA SECURE

We will use technical and organisational measures to safeguard your Data, for example:

• access to your account is controlled by a password and a username that is unique to you.

• we store your Data on secure servers.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse, loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: getinfo@4-xtra.com.

Detailed information is available via Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems – visit www.getsafeonline.org.

DATA RETENTION

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

YOUR RIGHTS

You have the following rights in relation to your Data:

• Right to access – the right to request (i) copies of the information we hold about you at any time,
or (ii) that we modify, update or delete such information. If we provide you with access to the
information we hold about you, we will not charge you for this, unless your request is “manifestly
unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If
we refuse your request, we will tell you the reasons why.

• Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.

• Right to erase – the right to request that we delete or remove your Data from our systems.

• Right to restrict our use of your Data – the right to “block” us from using your Data or limit the
way in which we can use it.

• Right to data portability – the right to request that we move, copy or transfer your Data.

• Right to object – the right to object to our use of your Data including where we use it for our
legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: getinfo@4-xtra.com.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

LINKS TO OTHER WEBSITES

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

CHANGES OF BUSINESS OWNERSHIP AND CONTROL

4-Xtra Technologies Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of 4-Xtra Technologies Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

GENERAL

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal, or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act, or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

CHANGES TO THIS PRIVACY POLICY

4-Xtra Technologies Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on our Website and you are deemed to have accepted the terms of the updated privacy policy on your first use of the Website following the alterations. You may contact 4-Xtra Technologies Limited by email at getinfo@4-xtra.com.

This privacy policy was revised on the 30th of April 2022.